About Greenline Online

Greenline is the Florida Nursery, Growers and Landscape Association’s monthly e-newsletter for members. This publication covers FNGLA happenings and programs in-depth and provides members with a calendar of events.

A printed supplemental edition called Greenline Lite is being developed for January 2010. See below for information on advertising.

Advertising is available to both members and non-members. Questions about advertising should be directed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Director of Communications.

Benefits of Online Advertising

• Always full color. No more black and white ads, and no more additional charges for full or spot color.
• Link to your web site. Directly link to your web site, an e-mail address, full-page ad online, PDF of ad, and more!
• More exposure. Unlike traditional advertising and being on only one page, your ad will be set in random rotation on every page, therefore increasing your visibility and maximizing your exposure.
• Track. Online advertising provides the ability to track hits to your web site.
• Animation. Research shows that animated vs. static banners dramatically improve your ability to grab attention, produce higher click-through's and create higher recall of information.
• Convenience. In addition, the same web banner sizes for Greenline are used on FNGLA's Online Plant and Product Locator. Save money by designing one ad and using it for other FNGLA web advertising opportunities, or even use it on other web sites. Receive a 10% discount on your Greenline ad when you advertise on the Locator. 

Advertising Opportunities

Leaderboard banner
File type: static or dynamic (.jpg, .tif, .swf, .gif)
On rotation with other advertisers - Limit 3
Size: 728 pixels wide by 90 pixels in height
See example at top of page

Skyscraper
File type: static or dynamic (.jpg, .tif, .swf, .gif)
On rotation with other advertisers - Limit 5
Size: 120 pixels wide by 600 pixels in height
See example at right side of page

Rectangle tile
File type: static (.jpg, .tif, non-animated .gif)
On rotation with other advertisers - Limit 9
Size: 300 pixels wide by 100 pixels in height
See examples at bottom of page

Classified ad
File type: Text only
Listed with other classified ads
Size: Max. 100 words; includes 1 web link and 1 e-mail
Ability to add photos.

Download a contract
Fill-outable PDF to e-mail, or fill out by hand and fax to (407) 295-1619

2010 Advertising Rates

• Receive an extra 10% off your Greenline banner ad when you advertise in FNGLA's Online Plant and Product Locator 
• Frequency discount is based on either a) reserving ad space over the course of 1, 3, 6 or 12 months. or b) placing multiple ads within one issue. Multiple ads can contain different content.
• Ads can be static or dynamic, include full color, and can link to your web site, promotional web page, e-mail, or image of your print ad.
• Add a photo to your classified ad for just $5! Each additional photo is just $1 more.
• Download a contract Fill-outable PDF to e-mail, or fill out by hand and fax to (407) 295-1619

Specifications

• Requirements: Digital ad and/or photos submitted by CD, e-mail, or FTP upload to:
  This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  1533 Park Center Drive
  Orlando, FL 32835
  Contact for ftp access.
• Dimensions: Banner sizes are in pixels and must be exact size at a resolution of 72 dpi
• Photos for classified ads: Can be sent at high or low resolution.
• File types: File must be .jpg, .gif, .png, or .swf (for animation files only)
• Optimization: Files must be optimized for the web; under 40K in file size for static and animated banners
• Animation: Ads should be no longer than 15 seconds in length and loop no more than 2 - 3 times. Flash animated banners must be submitted in .swf format and be in Flash Version 7 or earlier.
• Links: Along with your ad, please include the absolute URL for your ad to link to. For example,
  http://www.yourwebsite.com or http://www.yourwebsite.com/specialpromotion.htm

Deadlines

Design Services (Optional)

If you don’t have a marketing firm or designer on staff, you can still get your ad in Greenline! Take full advantage of your FNGLA membership by receiving a discounted price for your professionally designed advertisement. Simply fill out this creative input form, submit it, and pH3 Design will create your ad for you.

For more information, contact pH3 Design Inc.
(321) 206-8771, www.ph3.us, This e-mail address is being protected from spambots. You need JavaScript enabled to view it